S Group Insights: Water purifiers, televisions, ACs lead TV advertising with 34% share

By content@exchange4media.com | 2015-04-11

After substantial growth in year 2010, the consumer durables category has witnessed a drop in media presence (TV and Print) in the last couple of years

Nerolac, Asian Paints TVCs use humour to take a dig at society

By guestcolumn@exchange4media.com | 2015-03-11

Publicis & Contract Advertising, the agencies behind Nerolac and Asian Paints, respectively, highlight good-quality paints uplift the image of the home as well as their societal standard. The ads are running simultaneously on TV

India TV ropes in Paritosh Joshi as CEO

By content@exchange4media.com | 2015-03-11

Joshi has since been working on number of Industry initiatives including the BARC. His last assignment was as CEO Star CJ Network

S-Group Insights: Amazon top ecommerce advertiser in Q3'15 with 275% ad volume growth

By content@exchange4media.com | 2015-27-10

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

R C Venkateish steps down as Dish TV CEO, Jawahar Goel replaces Dr Subhash Chandra as Chairman

By content@exchange4media.com | 2015-28-10

Both the decisions were made today in the board meeting of Zee Media. R C Venkateish’s resignation will be affected from October 31, while Jawahar Goel will replace Dr Subhash Chandra as Chairman from today

Turner’s CNN International, and Yupp TV join hands to offer Cartoon Network and Pogo in India

By content@exchange4media.com | 2015-27-10

Under this partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of features content

BARC Ratings: ETV Telugu and Dangal TV rise to No.1 spot in Telugu and Bhojpuri markets

By content@exchange4media.com | 2015-26-10

In week 41 (October 10 – 16, 2015) BARC released the first set of rural data combined with the previous urban data. In the Telugu market ETV Telugu rose to No.1 spot from No.3 last week, while Zee Telugu slipped to No.3 from No.1. Dangal TV took No.1 spot in the Bhojpuri market with Big Ganga at No.2 spot

B4U adds new ‘B4U Movies Asia Pacific’ channel on AsiaSat 7

By content@exchange4media.com | 2015-27-10

At the 105.5ºE orbital slot, the operator enables B4U to access all major multi-system operators (MSOs), cable operators, Pay TV platforms and hotel networks across the region

Communication for McDonald’s has evolved to ‘sociability’ in 20 years: Kedar Teny

By guestcolumn@exchange4media.com | 2015-23-10

The brand has launched a new festive campaign which will focus mainly on TV and digital, it gives consumers a chance to decide which burger will be there on the menu

AsiaSat launches ultra-HD TV channel 4K-SAT

By content@exchange4media.com | 2015-23-10

This new UHD channel will be available free-to-air (FTA) across more than 50 countries and regions within AsiaSat 4’s footprint

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising

By content@exchange4media.com | 2015-21-10

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

BARC ratings: Telugu and Marathi markets see a rise in ratings in week 40

By content@exchange4media.com | 2015-20-10

In week 40 (October 03 – 09, 2015) in the Tamil market, Star Vijay fell to No.3 spot while KTV reclaimed No.2 spot. In the Kannada market Zee Kannada climbed once again to No.2 spot