Alchemist launches Clay to shape real estate brands

By content@exchange4media.com | 2015-03-11

Alchemist has roped in real estate marketing veteran, Farhan Khan as Business Head and COO to Clay along with communication specialists and associate managing consultants Anushree Murkute and Amy Mathew with their respective teams

Housing.com appoints Nikhil Rungta as Chief Marketing Officer

By content@exchange4media.com | 2015-03-11

Prior to Housing.com, Rungta was Senior Vice President – Marketing at Reliance Jio. He was the first CMO for Google in India

Vineet Nayar and Anand Kripalu to be keynote speakers at IMA 2015

By content@exchange4media.com | 2015-29-10

To honour the most outstanding campaigns, exchange4media will hold Indian Marketing Awards 2015 setting the benchmark of marketing excellence in the country for the year. The awards, to be held on December 11 in Delhi/NCR

Magicbricks NOW lines up Rs 20-22 crore for launch marketing, Publicis to handle creative duties

By abid.hasan@exchange4media.com | 2015-29-10

Sources suggest that Times NOW will spend around Rs 20-22 crores for the new channel’s marketing. The group will promote it on all its channels and print offerings. There are plans to promote it in movie theatres and also on Hindi GEC channels

Sorbojeet Chatterjee quits ZEEL as Sr. VP, Marketing

By content@exchange4media.com | 2015-29-10

Chatterjee confirmed the news of his exit to exchange4media. He will be launching his own venture in the digital space in December

Vivo formally announces IPL’s Title Sponsorship for the next two years

By content@exchange4media.com | 2015-27-10

In the coming two seasons (2016 and 2017), vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns

hike appoints Hemant Goyal as VP of Finance & Gautam Vohra as its General Counsel

By content@exchange4media.com | 2015-28-10

Additionally, the brand recently strengthened their leadership positions by roping in Vidur Vyas as VP of Marketing and Sumit Mehra as Studio Head

70% of our marketing budget still goes to traditional media: Sudhin Mathur, Lenovo

By abid.hasan@exchange4media.com | 2015-23-10

“It’s been only two years since Lenovo started business in the country and in a very short duration of two year we are among the top five brands in the country, we are expecting to move up from our current position,” said Mathur

Mindshare launches FAST services across 5 sectors to drive business in emerging markets

By content@exchange4media.com | 2015-21-10

FAST (Future Adaptive Specialist Team) specialises in adaptive marketing, and will be used across CPG, banking, consumer healthcare, telecom & automobile

Shantanu Khosla to chair Indian Marketing Awards jury this year

By content@exchange4media.com | 2015-12-10

“I congratulate IMA for gathering the creative minds on one platform and felicitating the best in the industry. I hope to see some innovative, out-of-the-box concepts which have driven outstanding results for their respective brands. I look forward to see many entries and great ideas,” said Shantanu Khosla

Mogae Media to partner Rimoto of Israel for affiliate marketing on mobile

By content@exchange4media.com | 2015-10-10

An MoU has been signed to enable both companies to evaluate partnership options, including Mogae investing in Rimoto for an equity stake, to help Mogae monetize on the growing mobile affiliation potential in India

Consumer insights still rule, no matter how advanced technology is: Mike Amour

By content@exchange4media.com | 2015-09-10

At the 15th edition of the e4m Conclave, Mike Amour, Mike Amour, President APAC, Starcom MediaVest Group, spoke on the topic ‘Exploring and exploding a Few Myths about Technology in Marketing’