FoxyMoron Bangalore bags digital duties of Aéropostale India

By content@exchange4media.com | 2015-04-11

The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi

Are media houses infringing on journalists’ personal social presence?

By abhinn@exchange4media.com | 2015-03-11

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not

Times Internet launches Samayam – digital news & infotainment brand in Tamil, Telugu and Malayalam

By content@exchange4media.com | 2015-03-11

With this launch, Times Internet’s language offerings are now available across eight languages – Hindi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi and Bangla – in addition to English

Sorbojeet Chatterjee quits ZEEL as Sr. VP, Marketing

By content@exchange4media.com | 2015-29-10

Chatterjee confirmed the news of his exit to exchange4media. He will be launching his own venture in the digital space in December

Kotak Securities launches digitally-led integrated campaign with over 40 films

By content@exchange4media.com | 2015-29-10

Kotak Securities has launched #AgarMagarSeAageBadho, which is a digitally-led integrated campaign with over 40 films; aimed at helping traders move beyond their investment-centred barriers and invest with confidence

Havas Media wins integrated media mandate of HolidayIQ

By content@exchange4media.com | 2015-28-10

The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crore

India is under-branded and an under-advertised brand in the world, say experts @IAA Conversations

By content@exchange4media.com | 2015-28-10

Industry veterans discuss the state of the advertising, media and digital industry in India at a panel discussion. Speakers at the session were Ashok Venkatramani, Bobby Pawar, CVL Srinivas, Neeraj Roy, Kaushik Roy, Neeraj Roy, Srinivasan K Swamy and Monica Tata

Cheil India appoints Prasanna Kulkarni as Creative Head, Digital

By content@exchange4media.com | 2015-28-10

Kulkarni’s previous stint was with ZenithOptimedia Group as Chief Creative Officer. Prior to which he was also associated with JWT, OgilvyOne Worldwide, Rediff.com and Ogilvy Interactive

YouTube launches ad-free service; should content creators be worried?

By abhinn@exchange4media.com | 2015-27-10

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

By abhinn@exchange4media.com | 2015-27-10

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Viacom18 Digital Ventures unveils VOOT the new digital video-on-demand platform

By content@exchange4media.com | 2015-27-10

The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

By content@exchange4media.com | 2015-27-10

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics