Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia

By priyanka.mehra@exchange4media.com | 2015-04-11

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Google scraps GOSF after 3-year run

By abhinn@exchange4media.com | 2015-04-11

Google has announced that the Great Online Shopping Festival (GOSF), it’s annual e-shopping property, will be no longer continued

S Group Insights: Water purifiers, televisions, ACs lead TV advertising with 34% share

By content@exchange4media.com | 2015-04-11

After substantial growth in year 2010, the consumer durables category has witnessed a drop in media presence (TV and Print) in the last couple of years

Ad war rages over 'garbage politics' between BJP and AAP

By abid.hasan@exchange4media.com | 2015-04-11

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Urban Ladder releases emotional ‘Homecoming’ spot around Diwali

By guestcolumn@exchange4media.com | 2015-04-11

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

TRAI asks broadcasters and MSO to sign interconnect agreement before providing signals

By content@exchange4media.com | 2015-04-11

The proposal came from the regulator after it received comments from the stakeholders. TRAI highlighted the issue about signing of interconnection agreement between broadcasters and MSOs in the draft

FoxyMoron Bangalore bags digital duties of Aéropostale India

By content@exchange4media.com | 2015-04-11

The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi

FM revenues to reach Rs 3,900 crore by 2020? Industry leaders take stock

By content@exchange4media.com | 2015-03-11

In a new report, Crisil said that the FM radio industry has the potential to nearly double revenues in the next 5 years from an estimated Rs 2,000 crore in 2015

Rajesh Kamat & Paul Aiello to jointly head KKR's new $300 mn Asia media platform

By content@exchange4media.com | 2015-03-11

Global investment firm KKR and The Chernin Group, LLC today announced a multi-faceted partnership that includes the creation of Emerald Media, a new vehicle to fund investments capitalizing on fast-growing opportunities in the media and entertainment industries across Asia. KKR has committed up to $300 million to the Emerald Media platform from its KKR Asian Fund II and The Chernin Group will join as a minority co-investor. KKR has also acquired a significant, minority stake in CA Media, the existing Asian media portfolio of The Chernin Group

Regional feeds continue to drive ISL viewership growth in weeks 42 and 43

By content@exchange4media.com | 2015-03-11

Regional feeds continue to bring the highest viewership for the tournament till now. Asianet Movies which carried the Malayalam feed got in average rating of 853 (‘000s) over the two weeks from 12 matches. Jalsha Movies too got in average ratings of 647 (‘000s) over week 41 and 42 for 12 matches

Are media houses infringing on journalists’ personal social presence?

By abhinn@exchange4media.com | 2015-03-11

Social and digital media has emerged as one of the most important mediums for journalist and media houses but in their urge to extend their presence online, media houses might be toeing the line of what is acceptable and what is not

Advertisers still keen to spend on terrestrial for 2-3 years: Mukesh Sharma

By guestcolumn@exchange4media.com | 2015-03-11

DD Sahyadri, the Marathi channel under Doordarshan, announced revamp of their prime time slot through the launch of 9 new shows. With the launch of BARC rural ratings, it is expected that these shows will get the eyeballs needed to compete with the private players in the genre. Mukesh Sharma, Additional Director General – DD speaks on the revenues from terrestrial, advertisers spending there, investment into new content, etc