Apurva Purohit: Industry veteran of 25 years at the helm of Jagran Group

By content@exchange4media.com | 2015-03-11

Apurva Purohit has been elevated to President – Jagran Group. In her new role she will be working with top management in overseeing the entire business operations and functioning of Midday, Inext, Jagran online and other print and non-print businesses, besides Radio city. We take a look at what the industry veteran’s profile

Magicbricks NOW lines up Rs 20-22 crore for launch marketing, Publicis to handle creative duties

By abid.hasan@exchange4media.com | 2015-29-10

Sources suggest that Times NOW will spend around Rs 20-22 crores for the new channel’s marketing. The group will promote it on all its channels and print offerings. There are plans to promote it in movie theatres and also on Hindi GEC channels

AsiaSat launches ultra-HD TV channel 4K-SAT

By content@exchange4media.com | 2015-23-10

This new UHD channel will be available free-to-air (FTA) across more than 50 countries and regions within AsiaSat 4’s footprint

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising

By content@exchange4media.com | 2015-21-10

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth

By abid.hasan@exchange4media.com | 2015-15-10

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

S-Group Insights: Hosiery & readymade garments dominate 60% of textile & clothing category in TV, Print ads

By content@exchange4media.com | 2015-13-10

In 2015 till 2nd quarter 29 new advertisers, 60 brands & 24 Channels were added. Hosiery & Readymade Garments contribute more than 60% of Ad duration. They added to nearly 70% in 2014. Denim which was at 12% severely fell to 3% due to Levis Strauss

Bajaj CT100 launches new festive campaign by Leo Burnett

By content@exchange4media.com | 2015-10-10

Apart from TV, this campaign will be supported by print and digital. Leo Burnett’s focus will be to make #KhushiyonKaJackpot a sustainable property for the brand

S-Group Insights: Print ads see 19% growth in top retail categories, radio ads rise 12%

By content@exchange4media.com | 2015-29-09

Retail, due to its very nature, is advertised majorly on print as it is more important to have a local coverage rather than a mass or a national coverage. The top category in Retail – Clothing, Textile and Fashion, increases ads on Print and Radio by 19% and 12%, respectively

MY FM expands into Maharashtra with Rs 24 crore investment

By abhinn@exchange4media.com | 2015-25-09

DB Corp has expanded its radio footprint as it enters Maharashtra by spending nearly Rs 24 crore for 9 new frequencies. It has now extended its reach to 31 cities across North and West India

Dell India launches early campaign to tap festive market share

By Ankur.singh@exchange4media.com | 2015-22-09

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree impact - across all media with television, radio, print, OOH, cinema and digital activations

S-Group Insights: DTH players opt for TV over print with 33% YOY decrease in print ad volumes

By content@exchange4media.com | 2015-15-09

Around 52% of the TV ad volume is contributed by the top 3 players - Dish TV, Tata Sky and Videocon D2H