Nerolac, Asian Paints TVCs use humour to take a dig at society

By guestcolumn@exchange4media.com | 2015-03-11

Publicis & Contract Advertising, the agencies behind Nerolac and Asian Paints, respectively, highlight good-quality paints uplift the image of the home as well as their societal standard. The ads are running simultaneously on TV

Diwali advertising to push ecommerce festive spends to Rs 2,000 crore

By guestcolumn@exchange4media.com | 2015-29-10

Flipkart, Amazon and Snapdeal rolled out their mega festive sales during 13-17 October, spent more that Rs.100-120 crore during the period. While these ecommerce companies had splurged heavily on advertising two weeks back, an even higher amount spending is expected from these during Diwali

OOH to grow 7-8% in 2015 on back of e-commerce, real estate spends

By abhinn@exchange4media.com | 2015-28-10

The outdoor advertising sector saw an increase in ad spends in the quarter ending September and is on track to register 7-8 per cent growth in 2015, say experts

Adding 2% or more of additional margin drives significant bottom-line results say advertising agencies: EY study

By content@exchange4media.com | 2015-28-10

While 90% agencies have project managers, only 9% of those say that their project managers are formally trained in project management according to the study

India is under-branded and an under-advertised brand in the world, say experts @IAA Conversations

By content@exchange4media.com | 2015-28-10

Industry veterans discuss the state of the advertising, media and digital industry in India at a panel discussion. Speakers at the session were Ashok Venkatramani, Bobby Pawar, CVL Srinivas, Neeraj Roy, Kaushik Roy, Neeraj Roy, Srinivasan K Swamy and Monica Tata

Indiatimes can break into the top 3 publisher list in 12-15 months: Angad Bhatia

By abhinn@exchange4media.com | 2015-27-10

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Ajay Kakar and Vikram Sakhuja to head Effies 2015

By content@exchange4media.com | 2015-28-10

The Advertising Club today announced the appointment of Ajay Kakar as the Chairperson and Vikram Sakhuja as the Co-chair for this year’s Effies

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising

By content@exchange4media.com | 2015-21-10

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

Fork Media acquires equity in Wi-Fi ad network Spid

By content@exchange4media.com | 2015-23-10

The digital advertising network aims to leverage Spid’s existing technology to offer to advertisers and publishers in order to target on-the-go customers

Govt considering FDI in news media, plans to spend more on digital advertising

By content@exchange4media.com | 2015-20-10

Govt is planning to spend more on digital platform to strengthen their digital presence and reducing ads in newspapers. There are plans to outsource DD’s prime time slot.

Twitter moves closer to YouTube model with pre-roll ads

By abhinn@exchange4media.com | 2015-20-10

Twitter has announced a new video strategy looking to simplify the process of video advertising for brands and content creators by introducing video strategy

News broadcasters expecting up to 18% ad revenue growth this festive season

By abid.hasan@exchange4media.com | 2015-19-10

Last year, e-commerce was the new kid on the block, advertising heavily on all the leading channels. This year too, the industry has maintained its position. ecommerce is leading in all the forms of advertising