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Bhojpuri channels see 15% growth in ad revenues from Bihar elections

By content@exchange4media.com | 2015-04-11

As regional TV channels are the key benefactors during a state election, the same was seen during the Bihar election. A number of Bhojpuri channels saw a minimum 15% increase in ad revenues during this period as compared to the previous year

Sagar Mahabaleshwarkar to join Cheil India as Chief Creative Officer, Cheil South-West Asia

By priyanka.mehra@exchange4media.com | 2015-04-11

“My aim is to do New Age Integrated work that will take the creative reputation to the next level,” he said confirming the news to exchange4media. He relocated to Singapore in December last year, post a management restructure at Bates CHI & Partners India, where he was Chief Creative Officer

Google scraps GOSF after 3-year run

By abhinn@exchange4media.com | 2015-04-11

Google has announced that the Great Online Shopping Festival (GOSF), it’s annual e-shopping property, will be no longer continued

S Group Insights: Water purifiers, televisions, ACs lead TV advertising with 34% share

By content@exchange4media.com | 2015-04-11

After substantial growth in year 2010, the consumer durables category has witnessed a drop in media presence (TV and Print) in the last couple of years

Ad war rages over 'garbage politics' between BJP and AAP

By abid.hasan@exchange4media.com | 2015-04-11

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Urban Ladder releases emotional ‘Homecoming’ spot around Diwali

By guestcolumn@exchange4media.com | 2015-04-11

The digital film conceptualised by Boring Brands captures the emotional journey of older parents who decide to move into their son’s home

TRAI asks broadcasters and MSO to sign interconnect agreement before providing signals

By content@exchange4media.com | 2015-04-11

The proposal came from the regulator after it received comments from the stakeholders. TRAI highlighted the issue about signing of interconnection agreement between broadcasters and MSOs in the draft

FoxyMoron Bangalore bags digital duties of Aéropostale India

By content@exchange4media.com | 2015-04-11

The account was won following a multi-agency pitch. As part of the mandate, FoxyMoron will work towards creating innovative digital marketing engagements for the brand that is all set to open its first store this month in New Delhi

Multi Screen Media rebranded as Sony Pictures Network

By content@exchange4media.com | 2015-04-11

Multi Screen Media Private Limited (MSM) announced today that it will now be rechristened as Sony Pictures Networks India Private Limited (SPN). The rebranding includes name as well as logo change.