Factual entertainment space heats up, adex expected to rise up to Rs. 1,225 cr

By content@exchange4media.com | 2015-26-10

The factual entertainment genre will see the arrival of three new entrants, i.e. Living Rootz, Sony BBC Earth and Insight, in India. While it accounted for Rs. 310 crore of the total adex of Rs.15,500 crore in 2014, it is expected to grow exponentially in this year. exchange4media takes a look behind the reason for the surge in new entrants and the growth prospect in this market

Colors bounces back to claim top position in Hindi GEC space in week 41: TAM data

By priyanka.mehra@exchange4media.com | 2015-19-10

Compared with Zee and Sony, which mainly grew on its weekend properties like movies and Grand Finale of Reality show, Colors has grown on its weekday properties

Star Plus continues upward surge in Week 40

By content@exchange4media.com | 2015-13-10

Star Plus started off Week 40 where it had left in Week 39, in Week 40 of TAM data Star Plus continued its growth by 12 GRPs. Whereas, Sony Entertainment TV witnessed maximum growth in the Hindi GEC Genre by 17 GRPs

MSM, ESPN join hands to create co-branded TV and digital platforms in India

By content@exchange4media.com | 2015-08-10

MSM’s existing Sony KIX sports channel will be rebranded as Sony ESPN and the two companies will launch other new channels in the coming months

MSM inks multi-year deal with NBCUniversal to screen content on Sony Pix

By content@exchange4media.com | 2015-06-10

As a result of this agreement, Sony Pix will now have access to Universal Pictures’ new US theatrical releases, in addition to numerous other titles from the studio’s film catalogue

MSM restructures SET leadership team, appoints Danish Khan as Business Head, Anup Vishwanathan as Head Marketing

By content@exchange4media.com | 2015-01-10

To fuel growth at Sony Entertainment Television (SET) Channel, MSM has appointed Anshuman Sinha as SVP & Senior Creative Director, and Ritesh Modi as VP & Creative Director

Viacom18 appoints Monika Shergill as Content Head of Viacom18 Digital Ventures

By content@exchange4media.com | 2015-25-09

Prior to joining Viacom18 Digital Ventures, Shergill has held various leadership positions with Star India, Sony Entertainment Television, Zee Telefilms and SAB TV

MSM and BBC Worldwide to launch new channel Sony BBC Earth

By content@exchange4media.com | 2015-17-09

Both, the formation of the JV between the two channel networks as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway

Anup Vishwanathan quits Times Network to join Sony TV as Marketing Head

By content@exchange4media.com | 2015-14-09

Anup Vishwanathan has resigned from Times Network as Marketing Head for English Entertainment Cluster (Movies Now and Romedy Now) and will be joining MSM’s Sony TV, according to sources

TAM ratings: Zee TV sees maximum gain in week 33

By content@exchange4media.com | 2015-21-08

In week 33 of the Hindi GEC Universe, TAM data revealed a spike Zee TV rating. Colors, Life OK and Sony TV too saw a rise in ratings during the week. Star Plus and Sab TV saw a marginal decline in ratings

Sony Max 2 breaks even within a year of launch; plans to increase ad rates

By content@exchange4media.com | 2015-06-08

The channel has been one of the most successful to come out of the Multi Screen Media (MSM) stable, with the channel aggressively selling its inventory only as far six months ago and managing to get 100% of it sold within a short span of time

Sony Kix wins telecast rights for LaLiga

By content@exchange4media.com | 2015-05-08

The multi-year deal will advance the network’s capacity to hosting the largest football portfolio in the Indian sports broadcasting industry