Snapdeal appoints Ashish Jain as Senior Vice President Investor Relations & M&A integrations

By content@exchange4media.com | 2015-29-10

In his previous role as Associate Partner with McKinsey and Company, Singapore, Jain was responsible for defining strategies and M&A for TMT companies across Asia

Trendspotting: ecommerce players leverage Sunday as key online shopping property

By guestcolumn@exchange4media.com | 2015-26-10

On Sundays, a host of online players have begun giving special discounts and offers to entice the customers. Players like ShopClues, Snapdeal, OLX are all in the race to tap as many Sunday shoppers as possible. exchange4media explores the reason behind the ‘Sunday mania’

Snapdeal appoints Anup Vikal as Chief Financial Officer

By content@exchange4media.com | 2015-21-10

Prior to his appointment, Vikal served as Chief Financial Officer at Aircel

Flipkart, Amazon, Snapdeal collectively splurge Rs. 100-120 crore on festive sales

By guestcolumn@exchange4media.com | 2015-15-10

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Festive season #Day 1: Snapdeal trolls Flipkart, Amazon in TOI jacket ad war

By content@exchange4media.com | 2015-14-10

Taking away from last festive season, this year too trolling begins as Flipkart, Amazon & Snapdeal fight it out for highest market share

This festive season, the intention is to break the template: Idi Srinivas Murthy

By guestcolumn@exchange4media.com | 2015-12-10

As part of the 8-week-long festive plan, Snapdeal has introduced a new concept of ‘Preview Monday Sales’ which will go on till Diwali

Snapdeal invests $20 million in logostics brand gojavas

By content@exchange4media.com | 2015-08-10

The investment is in line with Snapdeal and gojavas’s strategic partnership signed earlier this year to build capacities for the future and strengthen the supply chain ecosystem

Snapdeal unveils its omni-channel platform

By content@exchange4media.com | 2015-06-10

Omni Channel combines online discovery of products with same day hyper local fulfilment with value added services. Mobiles phones, tyres, home appliances and fashion apparel - the first categories to roll out

Colors launches Big Boss 9; ropes in Snapdeal, OPPO, Maruti and Garnier as key sponsors

By content@exchange4media.com | 2015-29-09

Colors has launched its most-awaited reality show, Bigg Boss season 9. The channel has roped in the presenting sponsor from last year Snapdeal and powered by sponsor OPPO Mobiles. Other sponsors include Maruti Swift, Garnier and CP Plus

Snapdeal kicks off festive season with ‘Monday Preview Sale’

By guestcolumn@exchange4media.com | 2015-29-09

The brand, along with its agency FCB Ulka, has launched two TVCs, with Aamir Khan making announcements of the sale offers in a comic manner

PepperTap raises $36 million in Series B funding from Snapdeal, Sequoia and SAIF

By content@exchange4media.com | 2015-30-09

Investment towards the hyperlocal grocery delivery service has also come from new investors like Ru-net, JAFCO, and BeeNext. A second close of additional $20 million expected to happen in the coming weeks

Snapdeal releases funny ‘Sale-O-Shayri’ ad with Aamir Khan as a run-up to the Diwali campaign

By guestcolumn@exchange4media.com | 2015-23-09

The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the consumers