Myntra appoints Gunjan Soni as CMO & Head - International Brands Business

By content@exchange4media.com | 2015-14-10

In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital

Trendspotting: Brands speak the 'taboo' language to connect with customers

By guestcolumn@exchange4media.com | 2015-14-09

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Brands use ‘freedom’ of digital to showcase their creative boldness

By guestcolumn@exchange4media.com | 2015-17-08

Myntra, Schmitten, FabAlley, Philips among others take to digital medium to communicate with bold un-inhibition on issues not openly discussed and accepted by society

Trendspotting: As m-commerce rises, industry battles out key hurdles

By Ankur.singh@exchange4media.com | 2015-24-07

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Myntra appoints Ambarish Kenghe as Senior Vice President and Head of Product

By content@exchange4media.com | 2015-15-07

With more than 15 years of experience in product development and management, Kenghe co-founded and led product management for Google Chromecast

Following Myntra, Flipkart to go in app-only mode

By content@exchange4media.com | 2015-08-07

Flipkart statement says, “At Flipkart, we have been following a mobile first approach and 70-75% of our total traffic is already coming from our mobile app. We are constantly experimenting with various aspects of our service to create the best shopping experience for our users on our app. Meanwhile, we continue to offer both desktop as well as mobile option for our customers”

Myntra unveils its 'Bold Is Beautiful' campaign for ethnic wear brand Anouk

By guestcolumn@exchange4media.com | 2015-10-06

The three videos conceptualised by Ogilvy & Mather present the three facets of choices in the lives of the modern Indian woman - 'homosexuality', 'single-parenting' and the 'joy of staying single'

Myntra does a Flipkart, apologises over tech glitch during mega-sale

By Ankur.singh@exchange4media.com | 2015-05-06

In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”

Myntra goes big on all-mobile transition, announces date

By Ankur.singh@exchange4media.com | 2015-11-05

This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day