Flipkart appoints Amazon’s Dan Rawson as Head of Customer Logistics and Supply Chain Ecosystems

By content@exchange4media.com | 2015-23-09

Ravi Byakod from Google has been appointed as Director of Engineering - Accounting and Anand Lakshminarayanan from Microsoft joins as Head of Product Management for Digital Goods and Services

Analytical marketers and creative technologists needed: Nasscom Martech panel

By content@exchange4media.com | 2015-04-09

The Nasscom Martech Confluence 2015 held in Mumbai yesterday saw an interesting panel discussion on the changing relations between the IT and marketing teams within a brand. The panel was headed by Jim Walsh, CTO of GLobalLogic and consisted of Shridhar Iyer of Citibank, Jyotsana Makkar of Microsoft, Abraham Alapatt of Thomas Cook India

Yatra.com appoints Chakrapani Gollapali as Chief Business Officer, Holidays

By content@exchange4media.com | 2015-03-09

Chakrapani, a former Microsoft India executive, will be responsible for the strategic direction, operational execution and the overall business results for the Holidays Unit of Yatra

Microsoft’s Viral Oza is likely to join The Times of India

By abid.hasan@exchange4media.com | 2015-25-08

Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources

Microsoft still in ad business, announces tools to boost app monetization

By Ankur.singh@exchange4media.com | 2015-19-08

In what is being seen as a strategic move, the internet giant announced a host of new capabilities aimed at increasing ad revenue for app developers on the Windows platform

‘Pitch Top 50 Brands’ returns with 5th edition

By content@exchange4media.com | 2015-05-08

Top brands have been adjudged by a jury headed by Sunil Alagh, Founder and Chairman, SKA Advisors. Jury members include industry veterans like Vikram Sakhuja, Amitesh Rao of MTS India, Apurva Chamaria of HCL Technologies, Jyotsna Makkar of Microsoft India, Lloyd Mathias of Hewlett-Packard India and Nandini Dias of Lodestar UM

Microsoft launches Windows 10, focuses on multi-screen platforms

By Ankur.singh@exchange4media.com | 2015-30-07

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | 2015-20-07

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Why is Microsoft exiting online display advertising?

By abhinn@exchange4media.com | 2015-10-07

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

AOL to handle sales for Microsoft display ads in 9 markets

By content@exchange4media.com | 2015-09-07

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

Trendspotting: Is Yahoo set to change search engine landscape?

By Ankur.singh@exchange4media.com | 2015-06-07

Yahoo has been running small tests with a variety of partners including Google and similar search providers. Until recently, Yahoo depended on Microsoft's Bing for its search results. However, Yahoo has renegotiated the deal, and has opened up the possibility to try other search partners

TCS, Wipro, HCL most influential brands in India: LinkedIn

By content@exchange4media.com | 2015-25-06

Technology companies headed the ranking with Microsoft taking top position. Other brands including Forbes, Harvard Business Review came in second and third place respectively