Flipkart’s ‘Big Billion Days Thank You’ is an attempt to build equity with consumers, say experts

By guestcolumn@exchange4media.com | 2015-27-10

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move

Flipkart, Amazon, Snapdeal collectively splurge Rs. 100-120 crore on festive sales

By guestcolumn@exchange4media.com | 2015-15-10

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Festive season #Day 1: Snapdeal trolls Flipkart, Amazon in TOI jacket ad war

By content@exchange4media.com | 2015-14-10

Taking away from last festive season, this year too trolling begins as Flipkart, Amazon & Snapdeal fight it out for highest market share

Flipkart appoints Sriram Venkataraman as the CFO (commerce platform) & Pramod Jain as VP & Head of Taxation

By content@exchange4media.com | 2015-05-10

In his previous role, Venkataraman was Head of Sales Finance in Hindustan Unilever. Jain has worked with Indus Towers Limited, a joint venture of Airtel, Vodafone and Idea, as VP, Taxation

Flipkart appoints Sriram Venkataraman as the CFO for its commerce platform

By content@exchange4media.com | 2015-06-10

Pramod Jain was appointed as VP and Head of Taxation

Is Flipkart ready for the second edition of its famous Big Billion Days Sale?

By guestcolumn@exchange4media.com | 2015-01-10

Unlike last year, the sale this year is spread over 5 days (October 13-17th) and will be available only for the Flipkart app customers

Flipkart appoints Amazon’s Dan Rawson as Head of Customer Logistics and Supply Chain Ecosystems

By content@exchange4media.com | 2015-23-09

Ravi Byakod from Google has been appointed as Director of Engineering - Accounting and Anand Lakshminarayanan from Microsoft joins as Head of Product Management for Digital Goods and Services

ISL 2 central sponsorship expected to touch Rs.100 crore

By content@exchange4media.com | 2015-14-09

Most brands from the previous year have continued their association and e-commerce giant Flipkart is said to have joined in as a sponsor. The first edition of ISL had 10 sponsors at the central level and raked in around Rs.50 crore

Google's anti-trust drama brews up, India chapter stirs market

By Ankur.singh@exchange4media.com | 2015-02-09

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI

Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

By Ankur.singh@exchange4media.com | 2015-27-08

Nikon will now issue a fresh notice, without specifically naming these two players

Ravi Vora, CEO of strategic brands at Flipkart, quits

By content@exchange4media.com | 2015-25-08

Prior to taking over as CEO - Strategic Brands Group in January this year, Vora was SVP, Marketing, Flipkart between April 2012 and December 2014

Flipkart follows the Snapdeal route, sues Nikon for advisory against online marketplaces

By Ankur.singh@exchange4media.com | 2015-20-08

Flipkart has sued Nikon India in Karnataka HC for placing an alert on its website, cautioning customers from buying from its online marketplace. Nikon's notice to customers said 'Flipkart and Snapdeal are not our authorised partners...'