S-Group Insights: Amazon top ecommerce advertiser in Q3'15 with 275% ad volume growth

By content@exchange4media.com | 2015-27-10

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

Flipkart, Amazon, Snapdeal collectively splurge Rs. 100-120 crore on festive sales

By guestcolumn@exchange4media.com | 2015-15-10

This week and the week prior to this, witnessed a flurry of advertising by three of the largest ecommerce brands Amazon, Flipkart and Snapdeal which have been advertising regarding their big sales from October 13-17. Collectively, the ad spends of these three brands for their campaigns over more than two weeks are estimated at Rs.100-120 crore

Festive season #Day 1: Snapdeal trolls Flipkart, Amazon in TOI jacket ad war

By content@exchange4media.com | 2015-14-10

Taking away from last festive season, this year too trolling begins as Flipkart, Amazon & Snapdeal fight it out for highest market share

Amazon India responds to accusations over copying Royzez’s ‘Shop Befikar’ slogan

By content@exchange4media.com | 2015-01-10

Following the accusations by Twitterati on Tuesday that the Amazon’s new slogan ‘‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’ is copied, Amazon responds by saying ‘befikar’ is a generic term and may as well be coincidental that another company has used it

Twitterati accuse Amazon of ‘copying’ Royzez’s #ShopBefikar slogan

By guestcolumn@exchange4media.com | 2015-30-09

Amazon’s new campaign ‘Ek Bar Amazon Try to Kar…Ho Kar Befikar’, is conceptualised by Orchard Advertising and addresses the fears and inhibition in the minds of the online shoppers

Amazon India allays fears of hesitant customers in its latest TVC

By guestcolumn@exchange4media.com | 2015-25-09

The campaign 'Try Toh Kar' conceptualised by Orchard Advertising, addresses the fears and inhibitions of customers who may have reservations about online shopping

Flipkart appoints Amazon’s Dan Rawson as Head of Customer Logistics and Supply Chain Ecosystems

By content@exchange4media.com | 2015-23-09

Ravi Byakod from Google has been appointed as Director of Engineering - Accounting and Anand Lakshminarayanan from Microsoft joins as Head of Product Management for Digital Goods and Services

We are looking for brands that are looking to change the status quo: Sheldon Monteiro

By priyanka.mehra@exchange4media.com | 2015-18-08

The Global Technology Officer of SapientNitro talks about breaking boundaries between intersection of technology and story, why he considers Amazon, Facebook, Netflix competition, the ideal modern-day client, and 'disrupting' the industry

Amazon & Snapdeal fight it out in the Independence Day Sale war

By guestcolumn@exchange4media.com | 2015-13-08

With Independence Day around the corner, e-commerce biggies like Amazon and Snapdeal have launched interesting and quirky communication around their new sale offers. Flipkart is also expected to join in a day or two with its Independence Day offers

Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers

By Ankur.singh@exchange4media.com | 2015-14-07

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Flipkart, Snapdeal, Amazon drive latest ambush marketing in Indian e-commerce space

By Ankur.singh@exchange4media.com | 2015-24-06

Other e-commerce companies like IndianRoots, PaisaBazaar, CouponDunia have also joined the war with their campaigns

#Dare2Stare gains steam; challenges brands like Coca Cola, Amazon, & Havells

By guestcolumn@exchange4media.com | 2015-28-05

The campaign done for Dr Agarwal's Eye Hospital challenges big brands to take the #Dare2Stare challenge